1.) By being the first aircraft using bio-fuel, the Virgin Atlantic jumbo jet got a lot of publicity which means free advertisement. Their effort in trying to reduce the use of jet fuel (kerossene) is most likely not because the owner of the company is interested in saving the environment, it's simply because they want to make more profit.
2.) Like mentioned before, being the first of something gets you a lot of publicity which makes people aware that you exist. Knowing that that their airplane is using bio-fuel will attract people to fly with them because they think that it's better for the environment and then they feel better about flying. This will attract new costumers and that means higher profits. But the company could also lose from their new strategy. Making airplanes that uses bio-fuel might cost more then normal ones. Also since some of their environmental friendly ideas failed they might get bad publicity and they might lose costumers because they don't trust the company anymore.
lördag 27 september 2014
Case study 3.5
1.a.) Business ethics are about how the business should behave within the business but also how to interact with other companies, society, and the environment.
1.b.) The code of conduct is more specific to the company and not so general.
2.) The code of conduct and the business ethics can be very helpful and beneficial to a company and its employees. Being reminded how to behave properly can never be a bad thing. Having guidelines is a constant reminder for everybody in the company to remember what they stand for and it might help them make the right decisions. If you have clear rules for what is acceptable and not, it is much easier to see when something something is wrong and should be stopped. It also shows that the company cares about morals which gives them respect and keeps them away from bad publicity.
3.) If a company says that they only do what is ethically right they should keep that promise wherever they go. Only because bad working conditions is considered normal in a country doesn't mean that it is okay. It still has the same negative effect, the only difference is that it's not as noticeable since it happens all the time. If all companies would ignore what is morally right when they go to places where people and environment is treated bad on a daily basis, then working conditions in these places would never change and improve. If a company stands for what is ethically right they should do it everywhere and be a good example for other companies. A companies polices and rules should be the same everywhere no matter where they are located.
1.b.) The code of conduct is more specific to the company and not so general.
2.) The code of conduct and the business ethics can be very helpful and beneficial to a company and its employees. Being reminded how to behave properly can never be a bad thing. Having guidelines is a constant reminder for everybody in the company to remember what they stand for and it might help them make the right decisions. If you have clear rules for what is acceptable and not, it is much easier to see when something something is wrong and should be stopped. It also shows that the company cares about morals which gives them respect and keeps them away from bad publicity.
3.) If a company says that they only do what is ethically right they should keep that promise wherever they go. Only because bad working conditions is considered normal in a country doesn't mean that it is okay. It still has the same negative effect, the only difference is that it's not as noticeable since it happens all the time. If all companies would ignore what is morally right when they go to places where people and environment is treated bad on a daily basis, then working conditions in these places would never change and improve. If a company stands for what is ethically right they should do it everywhere and be a good example for other companies. A companies polices and rules should be the same everywhere no matter where they are located.
CSR
Corporate Social Responsibility (CSR) is an important factor if you want your company to have a good reputation and be successful. Unfortunately, not all companies care about CSR. The hotel Dragon Gate in Älvkarleby is one of them. The Chinese businessman and billionaire Jingchung Li bought the hotel Check point Dalelven but tore it down to build a new and bigger hotel, Dragon Gate. The project started in 2004 and his plan was to build a luxurious hotel in Chinese style and to get everything the way he wanted he started to send Chinese workers to Sweden. But working conditions and wages are very different in China and Sweden and the workers got treated like they would in China, which is a huge problem since you can't get nearly as much things for the same amount of money in Sweden. Also the safety on the construction site was terrible. The workers were not provided with any safety clothing but they were working in normal clothes and they had an illegal elevator which could collapse whenever. Swedish work inspectors came to shut it down but as soon as they left, the elevator was put back into work. There has been no less than 13 cases concerning Dragon Gate, and their penalty was on over 1.1 million for violating the Working Environment Act. In 2005 it had gone so far that Dragon Gate was threatened with blockade so that they wouldn't be able to import any material from China until they met all requirements. Also due to all the illegal businesses that had been going on at the hotel it got voted as the worst construction of the year in 2006.
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