1.) By being the first aircraft using bio-fuel, the Virgin Atlantic jumbo jet got a lot of publicity which means free advertisement. Their effort in trying to reduce the use of jet fuel (kerossene) is most likely not because the owner of the company is interested in saving the environment, it's simply because they want to make more profit.
2.) Like mentioned before, being the first of something gets you a lot of publicity which makes people aware that you exist. Knowing that that their airplane is using bio-fuel will attract people to fly with them because they think that it's better for the environment and then they feel better about flying. This will attract new costumers and that means higher profits. But the company could also lose from their new strategy. Making airplanes that uses bio-fuel might cost more then normal ones. Also since some of their environmental friendly ideas failed they might get bad publicity and they might lose costumers because they don't trust the company anymore.
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