Velvet Revolution

The Velvet Revolution was a revolution in Prague that started with thousands of university students demonstrating on the International Student's Day on the eve of November 16, 1989. On November 17 more people started to join the students in the square. They had been against the government for a long time but been to scared to say or do anything about it. The masses of people grew every day. By November 20, 100,000 people have joined the demonstrations and by November 25 there were 800,000 people demonstrating in Prague and 100,000 in Bratislava. It was obvious that a lot of people had been dissatisfied with the government.
But now it turns out that a lot of people in both Slovakia and the Czech Republic would like the old government back. After the communist government stepped down people thought that everything would get a lot better, but not everybody thinks it did. 54 percent of Czechs and 70 percent of Slovak do not think that the post-communist developments have not met the expectations according to a study conducted by the Median polling institute for Czech and Slovak television and radio. And about one fifth of Czechs and Slovaks think that the situation has worsened since 1989. But the study also shows that this is only accurate if you look at the people who earn less than 20,000 crowns or 800 euros a month. The people that have good educations and better paid jobs are fairly satisfied. And the only big reason for peoples disappointment is social uncertainty and employment. People felt more secure during the communism and some would like that security back even if that meant have no, or very little freedom.

Brand Identity

Every brand has an identity that gives people an idea of what they stand for and what they do. The identity also shows the brands value and the more unique the identity is the better because that makes it recognizable. This is good because people like thighs they recognize and we are more likely to go back to a place we liked than to try something new. McDonald's is one of the biggest brands of all time and it is the biggest food chain in the world. One of the reasons for their success is a clear brand identity. A study shows that more kids know about McDonald's and Ronald McDonald than Jesus and kids are exposed to 250 McDonald's adds every year. McDonald's is directed towards families and especially kids. Kids view McDonald's as a happy and fun place where you can eat. They have the happy meals and playgrounds all to attract children and make them remember McDonald's as fun so that they will keep going there for the rest of their lives. Also it doesn't matter in what country you order your food because you will get the same thing everywhere. McDonald's food is consistent and it feels safe for the customer to go to McDonald's anywhere because they know what they will get. This is also a thing that McDonald's chose to be associated with.

Ethical Marketing

Pricing:

Ethical pricing of a product is to have a price that is high enough to pay for employees in the store and give the business some profits that also will be shared with the shareholders of the company. Setting prices low to get rid of old products or to introduce a new product to the market is also completely ethical.
What is not ethical i to set your prices way to low only to get rid of competitors that can't lower their prices a much. There are also problems with setting prices too high. If there is only one source of a particular product, the company providing the product can be tempted to higher their prices to get huge profits when costumers start buying the product for the new price because they have no where else to go.

Promotion: 

When promoting a product that can be dangerous in certain situations the ethical thing to do would be to first clearly show that it can be harmful or even deadly. This needs to be easy to find for the customer when he or she is buying the product. It also needs to be clear how to avoid the danger. If u look at a bottle of hairspray for example, it has a fire symbol showing that it is flammable so that the customer will be more careful and not use the product around fire.

Unethical promotion is when you advertise a product to have qualities that it doesn't have or not mention dangers that the product can cause. If you have a product that should avoid skin contact and you don't show or mention that anywhere you are hiding the truth to make the product seem safe so more people buy it. This is unethical because people can get hurt and it's your responsibility to warn them.

Product:
Ethical products are for example made in factories with good working conditions and where the employees are paid a fair amount for their work. The product should not have harmed anybody during the production and it should be completely safe for the user.
Unethical product are often products where the business is hiding the production of their products. They might have big factories in other countries with cheaper labor and where nobody is watching their working conditions. They can also be using child labor or test their products on animals.