Ethical Marketing

Pricing:

Ethical pricing of a product is to have a price that is high enough to pay for employees in the store and give the business some profits that also will be shared with the shareholders of the company. Setting prices low to get rid of old products or to introduce a new product to the market is also completely ethical.
What is not ethical i to set your prices way to low only to get rid of competitors that can't lower their prices a much. There are also problems with setting prices too high. If there is only one source of a particular product, the company providing the product can be tempted to higher their prices to get huge profits when costumers start buying the product for the new price because they have no where else to go.

Promotion: 

When promoting a product that can be dangerous in certain situations the ethical thing to do would be to first clearly show that it can be harmful or even deadly. This needs to be easy to find for the customer when he or she is buying the product. It also needs to be clear how to avoid the danger. If u look at a bottle of hairspray for example, it has a fire symbol showing that it is flammable so that the customer will be more careful and not use the product around fire.

Unethical promotion is when you advertise a product to have qualities that it doesn't have or not mention dangers that the product can cause. If you have a product that should avoid skin contact and you don't show or mention that anywhere you are hiding the truth to make the product seem safe so more people buy it. This is unethical because people can get hurt and it's your responsibility to warn them.

Product:
Ethical products are for example made in factories with good working conditions and where the employees are paid a fair amount for their work. The product should not have harmed anybody during the production and it should be completely safe for the user.
Unethical product are often products where the business is hiding the production of their products. They might have big factories in other countries with cheaper labor and where nobody is watching their working conditions. They can also be using child labor or test their products on animals.