Brand Identity

Every brand has an identity that gives people an idea of what they stand for and what they do. The identity also shows the brands value and the more unique the identity is the better because that makes it recognizable. This is good because people like thighs they recognize and we are more likely to go back to a place we liked than to try something new. McDonald's is one of the biggest brands of all time and it is the biggest food chain in the world. One of the reasons for their success is a clear brand identity. A study shows that more kids know about McDonald's and Ronald McDonald than Jesus and kids are exposed to 250 McDonald's adds every year. McDonald's is directed towards families and especially kids. Kids view McDonald's as a happy and fun place where you can eat. They have the happy meals and playgrounds all to attract children and make them remember McDonald's as fun so that they will keep going there for the rest of their lives. Also it doesn't matter in what country you order your food because you will get the same thing everywhere. McDonald's food is consistent and it feels safe for the customer to go to McDonald's anywhere because they know what they will get. This is also a thing that McDonald's chose to be associated with.