1.a.) Business ethics are about how the business should behave within the business but also how to interact with other companies, society, and the environment.
1.b.) The code of conduct is more specific to the company and not so general.
2.) The code of conduct and the business ethics can be very helpful and beneficial to a company and its employees. Being reminded how to behave properly can never be a bad thing. Having guidelines is a constant reminder for everybody in the company to remember what they stand for and it might help them make the right decisions. If you have clear rules for what is acceptable and not, it is much easier to see when something something is wrong and should be stopped. It also shows that the company cares about morals which gives them respect and keeps them away from bad publicity.
3.) If a company says that they only do what is ethically right they should keep that promise wherever they go. Only because bad working conditions is considered normal in a country doesn't mean that it is okay. It still has the same negative effect, the only difference is that it's not as noticeable since it happens all the time. If all companies would ignore what is morally right when they go to places where people and environment is treated bad on a daily basis, then working conditions in these places would never change and improve. If a company stands for what is ethically right they should do it everywhere and be a good example for other companies. A companies polices and rules should be the same everywhere no matter where they are located.
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